It can be difficult to define who you are as a business. Working from the inside out, so to speak, in order to appeal to your target audience reauires intentional messaging and  strong foundation. Radio advertising can give you both.

You need to begin with branding. What does that mean? That means establishing an emotional connection to your audience, as well as a way to define who you are, and what you do. Simply put, branding is a way to communicate your image.

On-Air Sponsorship

Sponsoring an on-air contest or program can grant you exposure to a new audience and align your brand with certain causes, values, and beliefs.

Instead of a traditional commercial break, your business is branded within station programming by providing benefits (prizes) to our listeners. If your business sponsors a contest, you’ll have the opportunity to get your products or services into the hands of our listeners. From gift cards to oil changes, to free samples. Getting your product or service into the hands of consumers is easy when you sponsor an on-air contest.

Sponsor an on-air contest

We use Appointment Listening on our radio stations, so our listeners know exactly when a contest will be run. They also associate those contests with fun and winning. By sponsoring an on-air contest, your business will be branded every time the station plays that particular contest. It’s an interactive way to get your business in front of our listeners that doesn’t even seem like advertising.

We also talk about these contests on our social media pages, which reach hundreds of thousands of our loyal listeners every day. Many times, we mention the sponsor when we promote the on-air contest.

Central City Media is a marketing, advertising, and branding company. Radio is just a part of our arsenal.

Your rep can help you with anything regarding how to market your business, including:

Digital & Traditional Marketing

Telling your unique story

Branding & Strategy



…so much more!

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